Discovery Channel moves to DStv channel 121 & Discovery World launches on DStv Channel 250!

From 1 March 2010, Discovery Channel will be available for the first time in the general entertainment section of the DStv channel line up and the Discovery portfolio will expand with the launch of Discovery World. Discovery’s move into mainstream entertainment reflects its position as the world’s leading entertainment channel based entirely on factual content.
“Discovery is now the biggest broadcaster in factual entertainment across Africa. The move into general entertainment section in the EPG is testament to the true power of Discovery Channel’s programming ability to entertain global audiences and transcend viewing genres. World class talent present our high-octane, adrenaline fuelled programming that is the basis of Discovery’s success around the world.” says Caleb Weinstein, SVP and General Manager of Emerging Markets for Discovery Networks EMEA.
Discovery Channel’s high-profile position will ensure that it remains top of mind for viewers, and places it at the forefront of DStv’s coveted general entertainment viewing options, with brand-defining series such as ULTIMATE SURVIVAL, AMERICAN CHOPPER, DEADLIEST CATCH and AMERICAN LOGGERS taking centre stage.
The move allows Discovery to strengthen its position as the leader in factual content with the launch of the premium factual brand, Discovery World.
Designed for viewers with a keen interest in the world they live in, Discovery World delivers detailed and factual-rich content that unlocks the most inspiring, intriguing and unattainable parts of our world. Its programming is centred on high-end documentaries and immersive series, including SOLVING OLLY STEEDS, MAN ON EARTH, TREASURE QUEST, DANGER HUNTERS AND PRESIDENT’S SUNDAY’S
Discovery World replaces Discovery Channel on DStv channel 250, and viewers can find it on the documentary line up.
These two brands join Animal Planet to diversify Discovery’s African programming offerings. The Discovery portfolio now includes Discovery Channel (channel 121: entertainment), Discovery World (channel 250: lead factual zone) and Animal Planet (channel 264: female audiences).