Following on from the wide success of the AfricaMagic and AfricaMagic Plus channels on DStv, M-Net is now charting a new course for the popular television brand, with two more spin-off channels debuting on March 1.AfricaMagic Hausa and AfricaMagic Yoruba are now available to DStv subscribers on channels 117 and 118 respectively and will run 12 hours daily.
The channels will feature the best of Nigerian movie content, in the languages of two of Nigeria’s major communities, the Hausa and Yoruba people. And ensuring that the channels can also draw a wider continental audience, both channels are sub-titled in English so that African viewers from other countries can still enjoy the drama, fun and entertainment that Nigerian films are famous for.
Designed to reflect the cultural diversity of Africa’s most populous nation, the two channels look set to follow the success of Nollywood based AfricaMagic and the East African focused AfricaMagic Plus channels in providing DStv’s African audiences with even more homegrown African programming.
“We’re very happy to launch these two new channels,” says Biola Alabi, Managing Director of M-Net Africa.
“M-Net is very proud that AfricaMagic stays true to its pioneering spirit and is brave enough to explore new programming, create new channels, to develop something new and be the first to do it on a continental stage. There was an opportunity to create these channels and make them suitable for Nigerians but also very relevant for the rest of the continent. We are fortunate that we can do this because our audiences across Africa are so open minded, willing to see that beyond language and country, lies stories that are engaging and relevant across borders.”
She goes on to say, “M-Net is also very pleased that we have been able to strengthen our relationships with our content suppliers and partners to create AfricaMagic Hausa and AfricaMagic Yoruba. These are film production visionaries who understand that through their collaboration with M-Net, their work can and will be seen on a wider stage.”
With schedules jam-packed with must-watch movies, the highlights on both channels include a mix of romance, family drama, action and more!
On AfricaMagic Hausa in March, stay tuned for a festival featuring Ali Nuhu and Sani Musa Danja.
They star together in Tutar So (a.k.a. Flag of Love) on March 1; Bidaya (a.k.a. Ingratitude) on March 2; Bilkisu Gimbiya (a.k.a. Bilkisu the Princess) on March 3 and Hadhafi (a.k.a. Wrong Choice) on March 3.
Audiences can also see Ali Nuhu in Zulumin So on March 2; Rabuwa (a.k.a. Separation) on March 2; Tambaya (a.k.a. Query) on March 3; Tagwayen Mata on March 3 and Maidakina (a.k.a My Wife) on March 3.
Meanwhile Sani Musa Danja can be seen on Gidan Kashe Ahu (a.k.a. What Goes Around Comes Around) on March 1; Barkin Hadari on March 1; Dare Da Yawa; Gidauniya (a.k.a. Endowment) on March 1 and Budurwa (a.k.a. The Maiden) on March 2.
Meanwhile on AfricaMagic Yoruba in March, look out for a festival of movies from Faithia Balogun, with these six titles kicking off the action on March 1 – Omidan Olaitan; Ile Agbara (a.k.a. Power House); Mase Iyemeji (a.k.a. Procrastination); Iyawo Aremo; Ounje Oga and Farayola.
Also on the channel in March, tune in and see Femi Branch in action on March 2 in the following movies – Akuko Ija, Oju Awo (a.k.a. Point Blank); Awodi ‘o Mo; Ebe (a.k.a. Apology); Omodara and Omo Meji (a.k.a. Twins).
So with new stars to discover, new stories to enjoy and so much more AfricaMagic action, tune in to AfricaMagic Hausa and AfricaMagic Yoruba….Inspiring Africa!
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