Serengeti Breweriers Limited Promotion and Event Manager, Mr. Bahati Singh (left) Speaking to Journalist during a Press Conference at the SBL's HQ Changombe area in Dar es salaam today. Right is Infomation Officer, Imani Lwinga.Serengeti Breweries Limited (SBL), a rapidly expanding company in Tanzania with a powerful portfolio of brands will on Saturday kick-off its Grand Finale Prizes set to run for several months as it craft millionaires along the way after every four weeks.
The event to be staged in Dar es Salaam, Arusha and Mwanza would last for three month until June this year, promoting its Serengeti Premium Lager brand. A total of Tsh. 70 million has been set aside for the promotion dubbed Promosheni ya Vuna Pesa na Mi-zawadi Kede-kede ya Serengeti.
At least Tsh. 20.3 million would be dished at each Grand Finale Prize giving besides a range of other presents. In Dar es Salaam, SBL would on Saturday stage the events in two districts namely Temeke at Mwembeyanga grounds and Kinondoni at Biafla grounds along Kawawa road.
The first prize is Tsh. 1 million where as in Dar es Salaam each of the said district’s events would produce winners. Other winners’ prize would be as follows: 2nd prize Tsh. 700,000; third winner will pocket Tsh. 400,000. The fourth and fifth winners would each walk away with Tsh. 250,000 and Tsh. 150,000 respectively.
The first prize is Tsh. 1 million where as in Dar es Salaam each of the said district’s events would produce winners. Other winners’ prize would be as follows: 2nd prize Tsh. 700,000; third winner will pocket Tsh. 400,000. The fourth and fifth winners would each walk away with Tsh. 250,000 and Tsh. 150,000 respectively.
According to SBL Head of Marketing Activation Mr. Bahati Singh It seems no body would leave the venue empty handed. Mr. Singh says the motive behind these promotions is to thank its customers for supporting its Serengeti Premium Lager brand. Other range of prizes includes Round Neck T-shirt, Baseball Cap, Branded Pen, Long neck Opener, Key-chain and beers.
“We see it as a right moment to go back to our customers and thank them for their marvelous market support,” said Mr. Singh. SBL has been running promotions in at least three local FM radio in each of the regions where it has organized the events. He says other regions would follow later.
“We see it as a right moment to go back to our customers and thank them for their marvelous market support,” said Mr. Singh. SBL has been running promotions in at least three local FM radio in each of the regions where it has organized the events. He says other regions would follow later.
“We have started with regions that have got huge market sales of our brands. Other regions would be reached. But in those areas where this promotion has not yet gone we are running score goals campaigns and Ziara Kamili in which we have organized the tour based on promoting cultural-based music,” he
SBL portfolio of brands includes well known beer brands such as Serengeti Premium Lager, The Kick, Uhuru Peak Lager and international Spirit brands such as Smirnoff, Popov Vodka, Chelsea Gin, Richot Brandy, Bond 7 Whisky, Gilbeys Gin and Johnnie Walker.
SBL portfolio of brands includes well known beer brands such as Serengeti Premium Lager, The Kick, Uhuru Peak Lager and international Spirit brands such as Smirnoff, Popov Vodka, Chelsea Gin, Richot Brandy, Bond 7 Whisky, Gilbeys Gin and Johnnie Walker.
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